Advertising News and Know-How
Tattoo Projects in Charlotte, NC was given the challenging task of convincing customers of Sheetz Convenience Stores to grasp the concept that they can get awesome food from a place with gas pumps. Here's what the #2 Fastest-Growing Privately-Held Company in Charlotte (and one of Ad Age's Small Ad Agencies of the Year) came up with: Sheetz has 425-locations in six states. Tattoo has Alex Trevisan, a …
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I've resisted attending SXSW for four years in a row now. It's easy to do when you have no corporate sponsor to pick up your flights, hotel, meals, taxi rides and bar tabs. The Integer Group first sent me to Austin in 2003, and that was a special time for me, personally and professionally. It's when and where Darby and I went on our first date -- dinner at Carmelo's on 5th Street. Professionally, I was exploring …
Continue Reading about Not At SouthBy, But I Could Definitely Go For Some Guerro’s →
Back when I was in school at the University of Georgia, fall Saturdays meant two things: Football, and Beam & Cokes. Jim Beam's come a long way since then, and thanks to StrawberryFrog, is taking a premium version of its bourbon called Devil's Cut and rolling it out with a decidedly darker, but playful, approach. As the press release states: When bourbon ages, a percentage of the liquid evaporates- …
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SouthyBy starts today, and already the Tweeting is on the wall. Like Twitter and Foursquare, in 2006 and 2009 respectively, Tweet-a-Beer is about to capture the attention of SXSW Interactive Conference attendees, and vault from sketch-on-a-napkin status to full on nerd culture hit. By the way, the Portland-based makers of this new app owe me a beer for that lead, but I digress... Brewed and bottled by …
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It's no secret that people will watch long-form video ads online. BMW Films proved that long ago, spawning a slew of adland imitators in the process. Today, so many brands have their own "Brand X Films" online that it seems long-form ads were bound to cross over to the TV screen sooner or later. (Which reminds me: can we all agree to stop creating things called (Blank) Films or The (Blank) Project? People do not …
Continue Reading about Pop Will Eat Itself: Long-Form Ads Jump From Web To TV →
Making fun of coffee snobs..."Is this what we're doing now?" Coffee snobs are fun to skewer in a SNL-like skit, and the Chicago and New York offices of mcgarrybowen do a good job of it for their client, Maxwell House. The ads were directed by David Shane of Bud Light's "Swear Jar" fame, and star improv actor Todd Stashwick, according to Adfreak. …
"We've been too busy to hire a press person yet," Ben Silbermann, CEO of Pinterest, said. Which is funny because his company doesn't need a publicist--the public is all over it. According to Open Forum, Pinterest is the 16th most-visited website in America with 12 million users (like me). As I cozy up to the site, and start to see its possibilities, I want to know more about the company and its founders, …
I love to hear from clients who know their stuff. Julie Fleischer, Director of Content Strategy & Integration at Kraft Foods, knows her stuff. In an interview with Forbes she explains in terms crystalline what it takes to be a successful content marketer. The most important question to answer is “what is your basis of conversation?” What do you as a brand have to offer that matters to consumers? What are …
Continue Reading about Want To Reach People? Great, What Is Your Basis of Conversation? →
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