Fast Company and Forbes both like Picle, a new mobile app introduced at SXSW last week. Picle allows you to snap images and record audio at the same time, compiling your sound and visual bites into a shareable story. I just downloaded the free App on my iPhone and took a pic and audio capture. This looks like a fun new tool. In related news, SoundCloud teamed up with Instagram to create Story Wheel, a …
We Make Stuff Up. Does That Encourage Dishonesty?
It's hard to resist an article with a headline like this one in Bloomberg Businessweek: Are Creative People More Dishonest? The article refers to a a new study in the Journal of Personality and Social Psychology (available for purchase). Here's the juicy bit for AdPulp readers: The first study featured in the paper uses survey data compiled from 99 employees across 17 departments at an unnamed U.S. …
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Old Ad Dogs Learn New Digital Tricks
This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand. The experiment which will result …
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In Austin, Homeless People Are Hotspots
"I think the future of marketing is philanthropy." -Biz Stone, at SXSW today Homeless Hotspots is a charitable innovation initiative by BBH New York. It attempts to modernize the Street Newspaper model employed to support homeless populations. Participants in the agency's Homeless Hotspots program carry MiFi devices with 4G connectivity. People seeking Wifi, in this case people at SXSW, introduce themselves …
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Your Friends Are Your Friends, Not Personal Shoppers Or Recommendation Engines
Paul Adams, Global Brand Experience Manager at Facebook, wrote one of those traditional advertising is dead posts that I avoid or ridicule. But I didn't avoid Adams' take on things, and I will not ridicule his points, many of which I agree with. I will challenge some of his conclusions, however. His main premise: "To be a successful advertiser on the web in the future, you will need to build content based on …
Push Play: The BeanCast, Episode 192
I was honored to join Bob Knorpp for the recording of his excellent weekly marketing podcast last night. Click here for the iTunes link. I was joined by fellow guests John Wall, Co-Host of Marketing Over Coffee and Steve Wax, Co-Founder of Ladies And Gentlemen. We discussed American Express' mastery of social media marketing and customer service; the problem with content marketing on the mobile …
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Every Company Is A Media Company, But Ford More So Than Others
Ford Motor Co. has created six episodes of an hour-long reality show, "Escape Routes," to promote the automaker's redesigned Escape. According to Ad Age, the show was made with the help of Team Detroit and and Profiles Television. Ford's commercials during the show will promote the Escape, other vehicles in the company's portfolio and certain sales events. No other car maker's ads will be aired. …
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Sync, Tweet and Save with American Express
American Express customers want great service. That's why they're willing to pay exorbitant fees to their favorite credit card company. American Express, for their part, is grateful. Ergo, they want to pay the digitally adpet back with Twitter-based savings. Personally, I had to watch the spot above a number of times and read the A.P. piece to fully grasp how one's Tweets are turned into cash (saved). …
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