Advertising News and Know-How
Digital content is wonderful in many ways. It's fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things. In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we miss the emotional qualities it has a hard time replicating. Two-thirds of the respondents in JWT's new …
Continue Reading about Hold The Presses: The Gecko Has A Book To Share →
SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know much about. Although many speakers seem to be pimping …
Continue Reading about MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information →
Dave Grohl: "Why can't it always be this easy?" Paul McCartney: "It is." From the film Sound City Fellow Creatives, your suspicions are correct. Despite all the PowerPoint decks, hours-long strategy sessions and touchy-feely tortured logic masquerading as valuable insight you're forced to sift through every day just to make sense of your newest banner ad assignment on the Acme Drain Cleaner account (or as I call …
Music moves people. Live music moves people deeply. The experience lingers for days, weeks, sometimes for years. Naturally, brand marketers would love to gain some of this attention for their own purposes, and increasingly they're turning to experiential marketing to deliver. Which is why it is not surprising to learn that WPP has ponied up $10 million for a share of SFX Entertainment, media mogul Robert F.X. …
Continue Reading about Can Brands Dance? Sir Martin Says Yes →
Someone on my Facebook feed referenced today's New York Times article about working at Google. Clicking on the link shows me that Google's ready to reinforce the message when good news appears: But what's really interesting is this quote, in which one employee jabs straight at the advertising industry: Allison Mooney, 32, joined Google two years ago from the advertising giant Omnicom Group, and the …
Continue Reading about Google Isn’t Afraid To Advertise Itself At The Right Moment →
Agencies don't just churn out ad campaigns these days, they incubate startups. And why not? When you have the resources you can afford put them to good use. In fact, it is your responsibility to do so. You may have heard, Wieden+Kennedy got into the baby-company warming game a few years back with the launch of PIE, now run by Man about Tech Town and friend of AdPulp, Rick Turoczy. Some notable success stories have …
Continue Reading about The Martin Agency Joins Wieden+Kennedy In The Agency Incubator Game →
I didn't write about or think about SouthBy much this year. A post here a social update there. Also, I did not miss being there this year, as I have in years past when I was not in Austin soaking up the action. Perhaps, we are growing apart, SXSW and me. I can live with that. But you will you look at what I missed? Grumpy Cat making sourpuss faces in Mashable House. For years, the crowds at SXSW have been …
Continue Reading about Austin In March: SXSW Is A Big Pitch Fest With Excellent Tacos →
Would you stand up for a friend? No, seriously, if a friend called in the middle of the night and needed you to bail them out of a poker game gone wrong, would you rush over there with the ransom money to free your homey? Carlsberg drinkers would. Will Burns, CEO of Ideasicle loves the idea. Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends. Here’s why I …
Continue Reading about No One Was Hurt During The Making Of This Invasive Advertising →
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