DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR. …
People of Planet Earth Rise Up Against Monsanto, Putin Threatens War
People are pissed about the food supply being tweaked by multi-national corporations in pursuit of profits. How pissed? Two million activists from 436 cities in 52 countries participated in Saturday's March Against Monsanto. According to AP, Monsanto, which calls itself a "sustainable agriculture company," maintains that its seeds improve agriculture by helping farmers produce more from their land while …
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Peggy Olson Stabs Her Self-Righteous Lover
This week on Mad Men, Peggy accidentally stabs her boyfriend Abe. On the way to the hospital, Abe thinks he might not make it and he wants to clear his conscience, so he tells Peggy she's no good. Your activities are offensive to my every waking moment. I'm sorry, but you'll always be the enemy. Do you have an "Abe" in your life? Someone who questions what you do for a living? Someone who looks down on you because …
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Data Points Makes For Surprisingly Fun Number Crunching
With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: He’s made data interesting to read about. Data Points looks at …
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Halls Unceremoniously Dumps JWT for Younger, Prettier Agency Partner
JWT was thrown under a bus this week by Halls, which Mondelez International (formerly known as Kraft Foods) counts as one of its “power brands,” thanks to a 24.7% share in the medicated confectionery category globally. According to Ad Age, Mondelez shifted its global Halls creative business to Wieden & Kennedy, abruptly ending its four decade-long relationship with JWT. For reference, here's a Halls' TV spot …
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Is Cadillac Conducting The Edsel Of Agency Reviews?
Car advertising account reviews are the stuff of legend -- and legendary books. So maybe I shouldn't be surprised to read Adweek's look at Cadillac's current review. It doesn't really instill any confidence that a coherent decision will be made. I could quote at length all the red flags I see in this interview, but you really have to read it for for yourself. A few highlights: Multiple traditional …
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Transition To The Modern World, Give Markets A Chance
Jaron Lanier, author of Who Owns The Future?, asserts that the rise of digital networks led our economy into recession and decimated the middle class. Looking forward, he says it is time for ordinary people to be rewarded for what they do and share on the web. In an interview with Nieman Lab, Lanier argues: If you have universal backlinks, you have a basis for micropayments from somebody’s …
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Brands Test New In-Stream Lead Generation Tool on Twitter
If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the button and the discount is automagically delivered to your digital doorstep. Need a hotel …
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