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Advertising News and Know-How

Advertising News and Know-How

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BuzzFeed Is Making A Nourishing Meal From Its Giant Menu of Info Snacks

Jonah Peretti, Founder and CEO of BuzzFeed, kindly outlined his media company's plan for the coming year. He also opted to share the memo on LinkedIn, "so future BuzzFeed employees could read it too." His seventh main point in the plan concerns Advertising on BuzzFeed. Part of being a great business, is being a 'must buy' for advertisers who have many options. This means giving advertisers the full advantage …

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Design Thinking For Strategic Innovation Aims To Make Business More Elegant

I’m not sure designers would agree, but it feels to me like we’re in a golden age of design. Because as complex as our world (and the technology propelling it) is getting, there’s a stronger need for simple, clear design in our products and surroundings. Idris Mootee takes a closer look at this in Design Thinking for Strategic Innovation: What They Can’t Teach You At Business or Design School. As the title …

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Today on TV: In Brazil It’s Handsets Down And Beers Up

Polar is the Brazilian beer for conversationalists. The brand has kindly developed a beer cooler that blocks cell and mobile internet signals, so people can talk again. Post by AdPulp. It's a strange world when a beer brand has to develop technology to encourage real time, face-to-face conversation. It's enough to make a grown man want a beer and a buddy to talk to whist quaffing said suds. …

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Fix Your Agency Talent Drain With Praise, Respect, Money and Skill

There's a lot of noise about agencies failing to innovate and how this doesn't work for today's young workforce. In many instances the complaints are highly credible. Other times, it doesn't add up to more than bitching about work. Murat Mutlu, a product designer and co-founder of Marvel App, offers up his take on why talented creatives leave the agency on Creative Review. His summary: 1) You won't stop …

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Today on TV: Miller Lite Has A New Bottle, But The Spot To Promote It Is So Tired

Beer advertising has been giving advertising a bad name for too long. This new spot for Miller Lite adds to the problem. Post by AdPulp. First, let's question the need for a TV spot that promotes a packaging change. It's an improvement, and that's terrific. Why not let Miller Lite fans discover the improvement at the point of sale? Miller Lite is running another commercial to promote its new punch top …

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Today on TV: #EatLikeYouMeanIt At Carl’s Jr.

Carl's Jr. and 72andsunny have a great thing going. They do "food porn" really well, and now have a patent on the "stuff a sandwich in your sexy face" thing. Hey, they're able to make fast food look good on TV and that's an accomplishment. Not one that needs another stupid award, but an accomplishment nevertheless. Post by AdPulp. I'm thinking you'd like to see your own TV spot in this space. Am I …

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Today on TV: Carmichael Lynch Sets the Temp for Movie Night

I made the editorial decision a few years ago to put the great majority of work samples from the industry up on our Facebook page and reserve AdPulp.com for more in-depth written pieces about important trends in MarCom. I'm wondering today if maybe this was an error in my judgement. If it was, it can be fixed. That's one thing I love about the Web. It's a flexible medium. Post by AdPulp. Actually, …

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