Advertising News and Know-How
Rarely, a marketing book comes along that just makes you smile from the start. But that’s what you get with Scott Stratten’s QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, And Drive Your Business into the Ground. Stratten teaches mostly by using examples. The book consists of 200 pages of screen shots, pics, and other visual evidence of marketing fails. While a lot of them are bits …
Continue Reading about QR Codes Kill Kittens Shows You What Not To Do →
One thing I’ve noticed over the last several years is that there are a plethora of marketing folks looking to brand their own theories and ways of looking at marketing. Add to that list Joseph Jaffe and Maarten Albarda’s Z.E.R.O.: Zero Paid Media as the New Marketing Model. I’ve appeared on The BeanCast with Joseph Jaffe before, and I know he has no love for the traditional advertising world. He and Maarten …
Continue Reading about Z.E.R.O. Adds Up To New Ways To Approach Marketing →
Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn't need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a "kind of giant Apple Store" for Google Glass, the company's wearable smartglasses. Once the project is …
"Allison" breaks expectations. She's the reason Pizza Hut made their new three-cheese stuffed crust pizza. "Allison" is also a made up persona with which pizza lovers are likely to identify. Not only does she wear funky-librarian glasses, she has a pretty substantial back tattoo of a Pegasus. Hello 20-something hipsters with a beer buzz. That she also loves hot cheese and bread pie from Pizza Hut goes …
Continue Reading about Hipsters “Go for Greatness” at Pizza Hut →
Are you in the content business? Or in the CRM business? Or in the brand engagement business? Congratulations. You're in advertising. Perhaps if more advertising agencies, and advertising people, had the guts to admit what business they were in, they’d realize they have a simple purpose: working to increase sales and awareness for products and services. And perhaps then we wouldn’t see PR agencies or consulting …
Continue Reading about When Did “Advertising” Become A Dirty Word? →
The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I've never fully appreciated my iPad. It's like a big iPhone that doesn't make or take calls. But I digress. The Galaxy Note 10.1 helps you multi-task to stay ahead of the game. And it let's …
Continue Reading about Careful Apple, Samsung Is Manufacturing Digital Kryptonite →
Levi's and Wieden + Kennedy parted ways this week. Ad Age reports that people familiar with the business said that differences over creative direction were at the core. Uh, okay. James Curleigh, who left Keen Footwear (in Portland) to become president of Levi's in July 2012, said in a statement, "We would like to thank Wieden+Kennedy for their creative energy and engagement over the past five years. The team …
Continue Reading about Levi’s Walks On, Wieden Staffers Dump Their Pants →
New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp's travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes Inc. headquarters this week. Otherwise, I would not be puzzled by this statement: Mark Himmelsbach, COO …
Continue Reading about Brand Publishing Is The New New Content Marketing →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
