When I'm not making blog entries here, I'm at work promoting blogs and other conversational media tools to ad agencies and marketers. I've suggested more than once that conversational media represents a new source of revenue for marketing services firms. Now, that "theory" can be put to rest. MWW Group, the nation's 11th largest public relations firm, announced the formation of Blog 360, a new specialty practice with …
Public Interest Lobbyists Tilting At Windmills
from Washington Post: A Washington consumer group held a press conference yesterday urging food marketers to voluntarily quit promoting junk food to children. Center for Science in the Public Interest, which regularly weighs in on nutrition issues, outlined voluntary guidelines calling for a complete halt to promoting soda, caffeinated drinks and sugary drinks; foods largely devoid of nutrients, fruits, vegetable and …
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Sam Adams May Change Name To Daniel Boone
from USA TODAY: The maker of Samuel Adams beer is planning a $7 million expansion of its Cincinnati brewery. Boston Brewing Co. said Thursday that the project will be completed by September and will allow the company to brew about two-thirds of its Samuel Adams beer in Cincinnati …
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Staples Not Clicking With Sinclair Broadcast Group
from The Boston Globe: Beginning Monday, office-supply superstore Staples Inc. will not be running ads on Sinclair Broadcast Group Inc.'s ''The Point," a nightly news commentary spot that has been criticized by left-leaning advocacy groups as conservative propaganda. Framingham-based Staples declined to pinpoint a particular reason for pulling its ads from the show, other than to say it routinely considers factors …
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All Of A Sudden Carbs Are Sexy. Again.
from Lewis Lazare: We don't know why, but 52 years ago someone apparently thought it necessary to prove that glamorous actress Marilyn Monroe would still look fab even if she were dressed only in something as homely as a potato sack. Now the Idaho Potato Commission is hoping to piggyback off that memorable pic with a new image of its current spokeswoman and fitness icon Denise Austin. Life-sized blow-ups of the …
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What’s In Your Docket?
from LA Times: Minnesota Atty. Gen. Mike Hatch sued Capital One Financial Corp.'s bank unit Thursday over the ads for its "No Hassle" credit card, which promote a supposedly fixed annual interest rate of 4.99%. Customers who miss a payment deadline or exceed their credit limit can end up with annual interest rates of as much as 27%, Hatch said at a news conference. About 40% of the card's users will be paying higher …
Dirt Devil Burning Up The Rug
CLEVELAND (AP) -- The maker of the Dirt Devil is recalling about 20,000 Sweeper Vac battery-powered upright vacuums because they can overheat and start a fire. No injuries have been reported, Royal Appliance Mfg. Co. said Tuesday. The recalled vacuums were made in China and have "Dirt Devil" and "Sweeper Vac" printed on the front and model number M083000 and plant Code J printed on a silver plate on the back. They …
Moms In Des Moines Told “Life Is Better On The Beach”
from Promo Magazine: Last year Kraft signed a marketing alliance with South Beach Diet creator Dr. Arthur Agatston and in October began putting "South Beach Diet Recommended" tags on several products, including Boca Burgers, Kraft Fat Free Singles cheese slices, some Oscar Mayer deli meats, Planters assorted nuts, and Light N' Lively cottage cheese. Now, with the help of 141 Worldwide in Chicago, Kraft is saying …
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