Kraft Readily Complies With Do Gooders Requests

Just days after the Center for Science in the Public Interest called for a voluntary ban on non-nourishing food advertising, Kraft Foods has announced its readiness to comply.
According to the Chicago Tribune, the nation’s biggest food manufacturer, said it plans to curb its advertising of Oreo cookies, regular Kool-Aid and other popular snack foods to children under 12 as part of an effort to encourage better eating habits.
“We’re working on ways to encourage both adults and children to eat wisely by selecting more nutritionally balanced diets,” Kraft senior vice president Lance Friedmann said in a written statement.
Kraft said it will replace the advertisements with those featuring healthier foods for children.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.