Proper Merchandising Is The Ultimate In Product Placement

from The Telegraph: Enter Karl McKeever, one of Britain’s leading visual merchandising consultants. His job is to advise stores on how they can maximise sales by fiddling with the shelves, tweaking the lights and chucking out the clutter. Over the past decade, he has worked with Marks & Spencer, Sainsbury’s and dozens of other big names on the high street

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.