Advertising News and Know-How
Joseph Jaffe of Jaffejuice put together a rough clip of Tiger Woods' amazing shot at the 16th hole of The Masters yesterday for a spot Nike & Wieden & Kennedy should--and probably will--do. Check it out here. That's CBS's Verne Lundquist making the call--and it couldn't have been scripted any better. …
Continue Reading about Sometimes The Commercials Write Themselves →
By David Burn
As Seth Godin considers Eddie Harris and Les McCann's performance at Montreaux Jazz Festival in 1969 and the various ways that performance has been handed down over time from LP to digitally remasted CD to MP3, he laments the loss of authenticity in digital reproductions. I wonder what happens when our digital culture has nothing to do but spread pale imitations of the original experiences? I wonder what happens when …
Continue Reading about Try To Make It Real Compared To What →
By David Burn
Ad Age reports that a new global study, "Wireless Works: Exploring New Brand Connections," from Omnicom Group's BBDO Worldwide and Proximity Worldwide surveyed more than 3,000 mobile phone owners. The purpose of the study was to "better understand how consumers interact with their phone," according to a BBDO spokesman. Fourteen percent of the world's cell phone users report that they have stopped in the middle of a …
Continue Reading about Cell Phone Interruptus Reaches The Bedroom →
By David Burn
McSuckle image found on Flickr Note: "dot at" is Austria's two-digit domain extension and McDonalds.at is the official McDonald's site in Austria …
Continue Reading about Talk About Gettin’ ‘Em In The Franchise Early →
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It's like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts! …
By David Burn
We know that brand managers need be monitoring what's being said about their brands in the bloatosphere, by using Technorati, for instance. It might also be wise for them to see what's being posted to Flickr and other photo-sharing sites. In a quick experiment I turned up all sorts of interesting brand-centered images, proving (in case you're still wondering how well advertising works) just how deeply brands are …
By David Burn
from Reuters: If you think video games are engrossing now, just wait: PlayStation maker Sony Corp. has been granted a patent for beaming sensory information directly into the brain. The technique could one day be used to create videogames in which you can smell, taste, and touch, or to help people who are blind or deaf. The U.S. patent, granted to Sony researcher Thomas Dawson, describes a technique for aiming …
Continue Reading about Sony Patents New And Improved Mind Control Device →
By David Burn
Adfreak makes our Friday morning with this hangover cure of a print ad from Mickey D's. At long last, the Golden Arches embraces truth in advertising. …
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