Technology Review reports that Cingular Wireless launched its new ringtone service this week with the exclusive release of "Speed of Sound", the first Coldplay single from its upcoming album XY, the response from fans was immediate. "We've been floored," says Mark Nagel, director for entertainment and downloadable services for Cingular. Fans can plunk down $2.49 to purchase a 15-second song snippet that can be used …
I’ll Have Quiche With My Spritzer
Jonah Bloom of AdAge waxes poetic as he laments the retirement of Miller High Life man. That many of America …
Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap”
A shameless plug for my new column on TalentZoo.com. Enjoy. …
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Crispin Porter + Bogusky Runs Out Of Beer
from Adweek: CP+B issued the following statement Friday: "We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the merger with Coors, they will be consolidating their business using existing resources. We find …
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The Onionization Of Crispin Porter + Bogusky
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus …
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Tastes Great Less Litigation
from Brandweek: The Alcohol and Tobacco Tax and Trade Bureau has ruled that Miller Brewing did not violate regulations relating to comparative advertising nor did the No. 2 brewer make false, misleading and disparaging statements in spots that took on rival Anheuser-Busch. The SABMiller unit's "Good Call" TV ad campaign showed football referees penalizing Bud Light and Budweiser drinkers for toting beer with "less …
Word-Of-Chest Advertising Available In Oklahoma
Thanks to eBay, anyone willing to bid high enough can have a young woman in Oklahoma go out on the town with their logo emblazoned on the front of a form-fitting t-shirt. The enterprising lass also promises to scream out one's brand promise. And she will provide video footage of the above, verifying the media expenditure. Thanks to Business 2.0 for the pointer. …
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We The Makers Of This Product…
Tim Nudd at Adfreak rightly questions the packaging trend whereby humorous quips are placed on the product label. We …
