USA Today reports that BK is tentatively planning the launch this summer of a spicy, 4-inch-long, fried white-meat chicken snack that looks like a cross between a chicken strip and french fry. "For me, they're like M&Ms," says Greg Brenneman, CEO of Burger King. …
Working Through A Crunch
I like what Crunch is doing with its web site. They're providing community bulletin boards for Atlanta, Miami, San Francisco, NYC, LA and Chicago. One of the categories is "Workout Partners," which make a lot of sense, but they extend beyond that to include jobs, housing, events, personals, etc. It's no Craig's List, but it doesn't need to meet that standard. From a branding perspective, this is a great way for …
If Service Is What You Crave
White Castle is letting go of its butler in a charitable auction on eBay. Like the butler in our latest television commercial? He could be yours. We're placing …
When The World Zigs, Zag
Another ad agency is using the sheep metaphor for self-promotion purposes. And not just any old agency, one of the best in the world. John January what say you about this development? …
Dude Gets 100K To Blog About Bo, Luke And Daisy
from CNN Money: Christopher Nelson's new job, which comes with a $100,000 salary and a one-year contract, will be to watch reruns of "The Dukes of Hazzard" weeknights on the Country Music Television cable channel and write blog postings for the network's Web site. Nelson applied for the job along with almost 2,000 others in late February, shortly after an ad for the position was placed in several communication …
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Get ‘Em Ernie
Ernie Schenck is not impressed by Carl's Jr., nor GoDaddy. Pointing to their "sex sells" approaches, Ernie says the tactics are, "a weak-minded crutch that lame clients like Carl's Jr and GoDaddy and a thousand others invariably fall back on in a sad attempt to get noticed." He goes even further in his comments section. Ever since I've been in this business, there's been creatively horrific crap that's proven to be …
Squeezing Nickels Pinching Pennies
from New York Times: Clients, facing relentless competition and consolidation in categories like automobiles, fast food and telecommunications, are anxiously squeezing every nickel of waste from their ad budgets. "In the 80's, we used to fight with clients over creative. In the 90's, it was about strategy. Now, it's only about money," said Jonathan Bond, co-chairman of Kirshenbaum Bond & Partners in New York. So in …
The Making Of Blogebrities
Steve Rubel reports on a new documentary on blogs and bloggers. Steve will be appearing in the film, as will B.L. Ochman, Zeldman, Scoble, Rebecca Blood, Evan Williams, Jessa Crispin, Elizabeth Spiers, Lessig and many other blogging notables. The film is also looking for a corporate sponsor. There's already another documentary about blogs in circulation, but hey, one's never enough. …
