Dude Gets 100K To Blog About Bo, Luke And Daisy

from CNN Money: Christopher Nelson’s new job, which comes with a $100,000 salary and a one-year contract, will be to watch reruns of “The Dukes of Hazzard” weeknights on the Country Music Television cable channel and write blog postings for the network’s Web site.
Nelson applied for the job along with almost 2,000 others in late February, shortly after an ad for the position was placed in several communication industry publications.
For his application, Nelson created a fictional character, called Slick, and a Web site to support Slick’s candidacy for the position, slickforvp.org.
The site featured the mustachioed Slick (the clean-shaven Nelson dressed in a black Western-style outfit with fake mustache) standing in front of private jet digitally “painted” to resemble the General Lee.
Slickforvp.org also laid out Slick’s positions on a number of social issues. Most of the planks in Slick’s “campaign platform” could be considered offensive to a significant number of people, so we’ll just share one… “Legalize prostitution as long as it’s in an RV…” and leave it at that.
“Slick just got me in the door,” said Nelson. “Then I had to close the door.”
Before spending the $100,000 in salary, plus various other related costs, the most expensive promotion CMT had ever done for any show was the “Wizmark” talking urinal cake promotion for the network’s “Outlaws” series.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.