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Chicken Shape Shifts

USA Today reports that BK is tentatively planning the launch this summer of a spicy, 4-inch-long, fried white-meat chicken snack that looks like a cross between a chicken strip and french fry.
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“For me, they’re like M&Ms,” says Greg Brenneman, CEO of Burger King.

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David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.