Advertising News and Know-How
By David Burn
Female First: Busty beauty Pamela Anderson has ditched a personal appearance at US pet store Petco's 40th anniversary convention this week, because she learned the chain sells live birds. Staff at the legendary pet store were thrilled at the prospect of bringing the former Baywatch babe on board for their celebrations, but they refused to bow to her bird-loving demands, reports PageSix.com. The actress-turned-animal …
Continue Reading about Tune Playing In Pam’s Head: Freebird →
By David Burn
Ford Motor Company is offering four audio streams from their Mercury Radio page. VW was first-to-market with this technology a few years ago, but the German automaker discontinued its internet radio station last year. …
By David Burn
Adweek: The University of Florida has selected Fletcher Martin to provide the school's advertising following a review, the shop said. The university selected the MDC Partners shop in Atlanta from 17 agencies that competed for the account, all but two of them in Florida. There was no incumbent. This is the first time the university has hired an outside agency to provide general branding for the school. FM will create …
By David Burn
New York Times: Think only politics makes strange bedfellows? Look what Procter & Gamble has wrought. The company long ago split up its advertising, with Tide laundry detergent now handled by Saatchi & Saatchi, Bounce antistatic dryer sheets by Leo Burnett Toronto and Downy fabric softener by Grey Worldwide. But now the company has put the scent of Febreze, its household odor freshener for fabrics, into all three …
Back in the 70's, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they've gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries contributes to Ad Age regularly, and invariably the point of every column is "I told you so" and "If only …
By David Burn
A few months ago I heard that Steffan Postaer's book was being shopped around for a possible film deal. Today Lewis Lazare reports the story may be made-for-TV: Euro RSCG/Chicago Chief Creative Officer Steffan Postaer's first published novel, The Last Generation, has reportedly been optioned by the Touchstone & Medavoy producing team as a possible project for NBC. Postaer said NBC execs envision it as a series that …
By David Burn
Net Imperative: Virgin has unveiled plans for its own digital music service to take on the likes of iTunes and Napster, set to go live in the UK on 2 September. Powered by technology from MusicNet, Virgin Digital will be promoted via a multi-million pound investment campaign covering advertising, in-store marketing and online spend. Working with the firm's entertainment retail business Virgin Megastores, the service …
By David Burn
New York Times: Google says its mission is "to organize the world's information and make it universally accessible and useful." But it does not appear to take kindly to those who use its search engine to organize and publish information about its own executives. CNETNews.com, a technology news Web site, said last week that Google had told it that the company would not answer any questions from CNET's reporters until …
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