Advertising News and Know-How
By David Burn
Fast Company Senior Writer, Linda Tishler, sat down with BBDO's David Lubars and Phil Dusenberry. Here are some of the more poignant revelations. Dusenberry says the ability to stop bad work is the only power a creative director really has, and boasts that his office was called the "quake zone" because of the fear he struck in even senior people. "The more they quake, the less they'll waste your time with work that's …
Continue Reading about BBDO: It’s Everywhere You Want To Be →
Not ad-related, but amusing for creative people, nonetheless. From the CBC: Hollywood writers have sued Fox Broadcasting and a reality show production company, charging them with violating California's labour laws covering wages, overtime and meal breaks. The production company is Rocket Science Laboratories, maker of Joe Millionaire, My Big Fat Obnoxious Fiance, and other well-known reality programs. The suit was …
Continue Reading about For Writers, Reality Shows Are Just Sweatshops →
By David Burn
John January at American Copywriter points to Business Week writer, David Kiley's latest blog entry on Brand New Day. The piece suggests TV spots ought not run more than two to three weeks, based on MediaCheck research. Given the average 30-second spot costs $400,000 to produce, this new piece of data will be a hard pill for clients to swallow. Some forward thinking media execs believe they may have an answer. The …
Continue Reading about Media Planners Elbow In On Creative →
By David Burn
Flickr user, Olivander, shares a set of classic matchbook covers. By the way, the reuben sandwich was likely invented at Omaha's Blackstone Hotel (pictured above). …
By David Burn
In June , Fortune (subscription required) ran a long copy piece on the state of the ad business. In this piece, Donny Deutsch comes out looking rather noble. So, while I've had fun making fun of The Donny in this space, today is Be Nice To The Donny Day. On the shifting media landscape: Unlike a lot of his peers, Deutsch doesn't mince words when he talks about what has happened to Madison Avenue. He says …
By David Burn
USA Today reports on retailers that have adopted blogs as a marketing tool. The online retail industry is seeing opportunity in the blog boom. Retailers are creating blogs -- a term derived from Web logs, or online musings -- to promote brand awareness and sales. For instance Bluefly.com, an online retailer of designer clothes, updates customers on fashion-related news through its blog Flypaper. The blog "encourages …
By David Burn
Ad Age: The iPod is the latest media outlet Kraft Foods is using to lure people to buy its products. Late last month the package goods behemoth began offering consumers the chance to download 100 of its summer recipe "hits" into the little-used Notes area of Apple's mobile digital music players. Promoted via its own recipe website, kraftfoods.com, as well as in weekly Food & Family e-mails to roughly 3.3 million …
Is it a wise move for clients to "expand their agency roster" and spread their work out among a bunch of shops that don't communicate with each other? For better or for worse, we all think short-term now. To do project work for a client means the advertising needs to cause a quick, sudden splash, even if it's completely forgotten in a month or so in favor of some other campaign. Results? Effectiveness? No one in the …
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