Ad Age: Procter & Gamble Co.’s Secret antiperspirant may be strong enough for a man, but it’s made for a woman race-car driver -– specifically 23-year-old Indy Racing League phenom Danica Patrick, who is becoming a pitchwoman for the leading U.S. women’s deodorant. In a deal announced today, the 2005 Indy 500 rookie of the year will bear the Secret logo and appear in still unspecified marketing efforts for the brand, …
CUNY Adds Blogger To J-School Staff
A-list blogger, Jeff Jarvis of Buzzmachine fame, has been named director of the new-media program and associate professor of journalism at City University of New York, according to The New York Times. Mr. Jarvis said that the media could achieve greater transparency by using blogs, podcasts and online video. "I want students to explore the relationship of the media with the public," he said. New media, he said, …
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Yo Ralph, Showy Is Not Preppy
Could this be Ralph's response to Tommy's domination of the urban market? …
No More Sleepless Nights
You've got a presentation at 10:00 am tomorrow, but all your concepts suck. What do you do? Order pizza. Have a beer to relax. Play ping pong. Blah blah blah. Thankfully, none of these lame rituals are any longer necessary. Now, helpless creatives can simply point their trusty browser to Deutsch Inc.'s The Ad Conceptor. …
Can You Relate?
One of the things that drew me to advertising in the first place was the ridiculously naïve idea that the business was a meritocracy. "The work is all that matters," was the mantra I gleefully chimed in the mid 1990s. I picked it up from some true believers and even with all the turmoil my career has seen, I have clung to it mightily. But I'm confident I'll get over it someday. Adweek: Volkswagen's sweeping shift …
A Scathing Indictment Of Corporate Culture
I finished reading Kurt Vonnegut, Jr.'s Breakfast of Champions today. Had I read it as an undergrad like a good English major, I might have been persuaded to skip out on an ad career altogether. Critic, Marek Vit, says, "The novel attacks many things: slavery, racism, commercial greed, jingoism, ecology, capitalism, imperialism, overpopulation etc., all of these aimed precisely at modern American society." I'd add to …
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The Rise Of Glocalization
Danah Boyd asked herself, "What is Web2.0 and why does it matter?" It seems that's the type of thing Ph.D. candidates at Cal Berkeley's School of Information Management and Systems do in their spare time. Web2.0 is about glocalization, it is about making global information available to local social contexts and giving people the flexibility to find, organize, share and create information in a locally meaningful …
Wear It Proud
Idle Type points to this guy who made his prom tux out of Coke cans. …
