Steve Hall at Adrants brings us this awesome out-of-home juxtaposition. …
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Yahoo Improves Its Mail Product Considerably
CNET: Yahoo unveiled on Wednesday a limited public beta of its new Yahoo Mail service, featuring a new interface more like that of a desktop e-mail application and faster response time. As first reported in June, the new Yahoo Mail beta will feature e-mail caching; message preview; drag-and-drop filing; the capability of quickly searching e-mail headers, body text and attachments; and the ability to view multiple …
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Birkenstocks Beware
Adweek: Independent TDA Advertising & Design said it has launched a $1.3 million print campaign for Crocs casual footwear tagged "Ugly can be beautiful." For the shoemaker's first consumer advertising, Boulder, Colo.-based TDA crafted three full-page executions playfully "acknowledging Crocs strengths and weaknesses at the same time," said shop creative director and copywriter Jonathan Schoenberg. "They are …
Sun Times Critic Gets Beery-Eyed Over The Lost Art Of Copywriting
Lewis Lazare: It's almost enough to make a grown man weep for joy. We're talking about the debut this week of a dramatically different ad campaign from trendsetting shop Wieden + Kennedy in Portland, Ore., for Miller High Life, known for many years as the champagne of bottled beers. Miller High Life's gloriously literate "Girl in the Moon" commercial is precisely the sign we've been awaiting. Claiming the juice had …
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Gillette Takes A Marketing Cue From “The Onion”
Oh, delicious irony. Here's an article from BusinessWeek about Gillette's new Fusion razor, which features 5 blades. And here's an "op-ed" piece from The Onion, written last year, titled...well, you just have to read it. Life imitates satire. …
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Stuck On Stupid
So it turns out Brownie wasn't doing "a heck of a job" after all. Simply put, the news coverage of Hurricane Katrina showed us that if PR or advertising initiatives don't take reality into account, they won't work. When the gloriously badass Lt. General Russel Honore rolled into New Orleans to oversee military operations a couple of weeks ago, he was asked why the response took so long. "This is a disaster," he said. …
No New Ideas
Frederik Samuel kindly points out that Quark's new logo is already in market, but sadly it belongs to another entity. Oops. …
Dude, Dell’s No Longer Bitchin’
First Jeff Jarvis launches an all out assualt on Dell. Now Sun Microsystems is getting in to the act. Sun Censored but Not Silent Top business publications refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we're the radical engineers that build "ass-whoopin" technology - we're not Miss Manners and we never want to be. We ask all you contrarians out there to e-mail us …
