Yahoo Improves Its Mail Product Considerably

CNET: Yahoo unveiled on Wednesday a limited public beta of its new Yahoo Mail service, featuring a new interface more like that of a desktop e-mail application and faster response time.
As first reported in June, the new Yahoo Mail beta will feature e-mail caching; message preview; drag-and-drop filing; the capability of quickly searching e-mail headers, body text and attachments; and the ability to view multiple e-mails at the same time in separate windows and scroll through all message headers in a folder rather than one page at a time.
In addition, the new version will add address auto-complete, right-click menus and standard keyboard shortcuts.
The beta will be available to a limited group of Yahoo Mail users in the United States and will be expanded to include users worldwide in coming months, Yahoo said. Users will be able to choose the new version, stick with the older version, or switch between the two.
For more information, read Charlene Li’s detailed report.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.