Advertising News and Know-How
By David Burn
For years, big brands have shunned unsolicited ideas due to the legal issues associated with their implementation. It seems the times they are a changin'. Two Fortune 100 companies (in beverages and health & beauty respectively) want to meet people with superb ideas in early October to help bring your ideas to life. PSFK has been asked to help find 25 clever persons to attend a round of 'speed-investing' in early …
Continue Reading about Run Your Best Elevator Version Up The Flagpole →
By David Burn
Inc.: They worked around the clock or slept on the floor, ate a stash of food, and watched the streets break out into chaos below. But resilient Web hosting firm directNIC.com, a New Orleans branch of Intercosmos Media Group, kept much of Louisiana online at the height of Hurricane Katrina and through its aftermath. Holed up on the 10th floor of a downtown office tower, directNIC, which hosts some 800,000 Web sites …
By David Burn
Izod Lacaoste wannabe, Le Tigre, has partnered with CollegeHumor.com to help find America's hottest college girl. …
By David Burn
Pro Blogger has an interview with The Manolo. In said interview said shoe blogger talks about revenue garnered from the site, use of the third person and other oddities. The ProBlogger - What are the main ways that the Manolo makes income from the Shoe Blog? The Manolo - In the order of importance, the affiliate sales of the shoes and the fashion, the contextual ads like the google and the chitka, the blogads, then …
By David Burn
Lewis Lazare: Most advertising goes out of its way to ignore any and all troubling aspects of a product, so it's a treat to come across an ad that plays up the negative and boldly tries to turn it into a positive. That's real chutzpah for you. A new print execution from the Walrus Agency in New York City tries to make light of the fact the product it is promoting, a Grand Marnier liqueur called Cuvee du Cent …
Continue Reading about Cuvee du Cent Cinquantenaire Please →
Back in 2002, as we were preparing to go to war in Iraq, I showed my book at an agency who had a branch of the military as one of its accounts. I asked the CD point blank, "So how is impending war affecting the account? I mean, it'll get harder to meet recruitment goals with this current ad campaign." He replied "It's not really changing anything, but it is getting harder to get on the bases--security is a lot …
Continue Reading about We’re Looking For a Few Goo…Uh, Warm Bodies →
By David Burn
Having spent a good many years in this business working for promotions agencies, the paragraphs below are certainly a pleasure to read, especially in the Journal. Wall Street Journal: Proctor & Gamble Co. believes shoppers make up their mind about a product in about the time it takes to read this paragraph. This "first moment of truth," as P&G calls it, is the three to seven seconds when someone notices an item on a …
Today’s Common Sense Response To Corporate Stupidity (which results in the unsatisfying acronym CSRTCS, but I digress) is brought to you by the people who created this. A comprehensive list of codes to get around the “customer service” phone trees that permeate the increasingly annoying consumer landscape we all find ourselves in. It’s also a perfect example of what every company should expect any time the gulf …
Continue Reading about For An Exercise In Futility, Press 1 →
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