Money Chases Consumer Migration

Ad Age: Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York.
For the first six months, ad revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004.
“The consistent growth in overall revenue shows marketers may be shifting more of their total advertising budgets to online,” David Silverman, partner, PricewaterhouseCoopers, said in a statement.
Results show that advertisers feel the interactive channel is an effective vehicle for both direct response and brand advertising, as shown by the continued strength in search and rich media advertising.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.