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Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Hadji Williams Explains The Perils Of Multicultural Advertising

I've said it before and I'll say it again: Hadji Williams' Knock The Hustle is one of the best books about advertising ever written. But for a free sample of how insightful a writer Hadji is, check out his guest column on Talent Zoo, in which he explains just how multicultural advertising goes so wrong sometimes. Here, Hadji talks about what often happens when multicultural agencies take on projects on behalf of …

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Art Of Debate Lost On Americans

Ben Metcalfe: Mena Trott (co-founder and president of Six Apart) gave, in my opinion, a badly toned and way-off-base speech at the Les Blogs conference in which she requested for more civility in the blogosphere. She appealed to bloggers to be kinder in their commenting, and think about the feelings of the person they are communicating with. I found it very jarring on many levels. For a start, this was a European …

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Streets Of Manhattan Home To Guerilla War

Jake Dobkin, publisher of Gothamist, has had it with corporate graffiti. In fact, he says, "Corporate Graffiti Sucks Balls." I've written about this so many times on Gothamist that I'm worried about sounding like a broken record-- but apparently the big corporations have not gotten the message. This week, Sony Playstation graffiti pieces have been popping up like cancer all over Manhattan. The pieces are sometimes …

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Bloggers Rule Tech World

Lee Gomes for WSJ: In the standard theory about technology blogs -- which was the conventional wisdom until a few months ago -- mainstream media were out of touch, elitist or simply ossified, and they would soon be supplanted by a grass-roots army of bloggers working intently at their laptops to speak truth to power. The reality is that while there are now as many tech blogs as stars in the sky, only a tiny fraction …

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Like A Pedometer But For Billboards

NYT: Nielsen Media Research is rolling out an ambitious, expensive effort to provide data to help measure the effectiveness of outdoor advertising. The data is collected by an Npod, a device resembling a cellphone, weighs 1.4 ounces and is equipped with a global positioning system. The Nielsen Outdoor unit of Nielsen Media Research had 850 consumers in the Chicago area carry one for nine days during the summer of …

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Praise The Lord And Pass The Gizzards

Ad Age reports on Tyson Foods' new "Giving Thanks" booklet, which features all sorts of faith-based ways to say Grace. “People are not just buying our products, they’re buying us and they’re spending more and more time looking on the Internet and elsewhere to find out, ‘what does this company stand for,’ “ said Bob Corscadden, Tyson’s Chief Marketing Officer. Consumers researching Tyson are likely to find on the Net …

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QUALITY CRAP AT LOW PRICES! ACT NOW!

Seth Godin would like to see ad execs empowered by clients to actually move the needle, as opposed to the typical dancing around it, most of us do now. What a shame that some of the smartest people in our field aren't allowed (by their clients and by their industry's structure) to get behind the scenes and change the product, the strategy and the approach instead of just annoying more people with ever louder junk. Of …

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TV And Print Makers Seek Interweb Home

Adweek on Yahoo! News: The rebirth of online advertising and its growing respectability as a creative medium is attracting more traditional creative talent to interactive agencies. But many Web-shop executives are skeptical about how well creatives steeped in traditional advertising can adjust to the interactive medium. "What's happened in the last year is the Web's gone from being a curiosity to being mainstream …

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