Decent Marketing: We all know how a lot of corporate-themed events and experiences turn out fairly cheesy and silly. So I was a little skeptical when I read about the Absolut Ice Bar in London in the November 28 issue of Fortune magazine. "Since it opened Oct. 1, London's Absolut Ice Bar has been drawing locals and tourists alike to the 23 degree lair [-5 C for you international readers], where the walls are lined …
Pastors Encouraged To Send Parishioners To The Box Office
Philadelphia Inquirer: Attention, pastors: You have just four weeks remaining to work a lion, a witch or a wardrobe into your next sermon. Walt Disney Pictures is so eager for churches to turn out audiences for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which opens Friday, that it's offering a free trip to London - and $1,000 cash - to the winner of its big promotional sermon contest. The only …
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One Menu Several Chefs
Lewis Lazare considers the changes underway at Euro RSCG Chicago. According to several sources familiar with developments, Euro RSCG has decided, in essence, to fold what had been a strictly delineated consumer ad unit into a new entity that blends the digital, direct, data and advertising units at the shop into a more seamless shop headed by newly anointed president Mark Blankenship. For the last two years, …
Send Your Five Spot To Kalamazoo
Dean Gemmell has seen enough fancy schmancy self-congratualtion fests. He and his cohorts at Black Lab Five in lovely south central Michigan have whipped up their own damn award show, and it's decidedly Pabst Blue Ribbon. Or should I say, Iron City? I've grown so weary of all the crap award shows. And embarrassed because such a glut makes our industry look so stupid. So we've decided to take matters into my own hands …
Making Ralph Nader Proud
Nick Denton's got a new blog. One with some pretty lofty ambitions. Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service. Each week The Consumerist will guide you through the delinquencies of retail and service organizations. The Consumerist will …
Because They Can
[via Idle Type] …
Is Calling It “Coke Blak” Supposed To Make It Seem Kewl?
From Reuters: Coca-Cola Co. the world's No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006. A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new …
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Pinch Me
High Jive brings attention to this horrid controversial call for entries from The Art Directors Club. Damn. What’s up with the advertising business? Advertising Week and the Effies promoted events with sexist imagery. Now an allegedly prestigious organization goes for cheap racial laughs. An industry that has traditionally excluded Blacks shamelessly bites the culture without hesitation. How typical. Or …
