Is Calling It “Coke Blak” Supposed To Make It Seem Kewl?

From Reuters:

Coca-Cola Co. the world’s No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.
A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Good lord. What’s in the water down at Coke’s Atlanta headquarters?
UPDATE: You may not see it on your computer, but according to Coke’s own website there’s a little accent mark over the a, as in “Blāk.” Since the mark is not on Reuters’ press release as it appears on Yahoo news, it caused me a bit of confusion. I now see the sheer brillance of Coke’s marketing.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.