USA TODAY: Investor confidence in PepsiCo finally put the No. 2 beverage maker's market capitalization ahead of Coca-Cola for the first time Monday. Pepsi closed up 31 cents at $59.31 to give it a market capitalization of $98.4 billion. Coke closed down 36 cents to $41.15 for a market capitalization of $97.9 billion. The shift reflects Wall Street's ongoing taste for Pepsi's diversified portfolio of beverage and …
Lazarian Roundup
• Some bad news for Cramer-Krasselt/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer "profitable." The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix and reallocating resources. • Weber Grill Restaurant has named Hoffman York/Chicago to handle …
New Orleans Tourism Is Really A Disaster Now
From Reuters: Visitors to New Orleans who once toured the graceful mansions of its Garden District or learned the history of its Mississippi River plantations have a new attraction: The Hurricane Katrina disaster tour. Gray Line New Orleans will begin offering a "Hurricane Katrina Tour - America's Worst Catastrophe!" to show the ruin that befell the city when the storm hit on August 29, breaching a faulty system of …
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Wandering The Halls
Ad agencies are kown for their creative workspaces and interior design. Art director, Derek Nelson, shows us his work place, the Dallas agency formerly known as Temerlin McLain. See all the images from Nelson's t:m photoset. …
Well Poached
You know the Google Adwords we run on this site? Well, one firm just caught our eye with a creative use of text. Crispin Porter is busy Think Tank 3 A Modern Day Think-Shop www.thinktank3.com In case you've never purchased Adwords before, one needs to supply Google with several terms that people are likely to search for. In the case above, Think Tank 3 will be returned when one searches for Crispin Porter. …
So That’s What The McWiFi Is For
International Herald Tribune: If Walt Disney has its way, McDonald's Happy Meal toys could be replaced with portable media players that hold Disney movies, music, games or photos, according to a pending patent application. Users could add files to the devices by earning points with food purchases. The plan could work something like this: A customer enters a restaurant and buys a meal, receiving the portable media …
What’s FedEx Gonna Do? Sue?
Dear brand manager, you don't "own" your brand, the consumer does. And here's what some consumers will do with it, if they so choose. from Lifehacker: Rather than use up strip after strip of scotch tape, or hit the mailroom for packing tape, take one of those FedEx airbill pouches, stick your hand in it like a mitten, pull off the adhesive backing, and voila! giant lint trap. Pat yourself down, and you’re good to go …
TDA, You’re About To Have Some Company
Adweek: MDC Partners' Crispin Porter + Bogusky is opening an office in Boulder, Colo., in July, said Chuck Porter, shop chairman, who disclosed the new venture at an agency-wide meeting this morning. The decision to launch in Boulder comes after the agency's addition this month of the $400 million North American Volkswagen account. However, Porter said the outpost is not intended to service a particular existing or …
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