Adweek: MDC Partners’ Crispin Porter + Bogusky is opening an office in Boulder, Colo., in July, said Chuck Porter, shop chairman, who disclosed the new venture at an agency-wide meeting this morning.
The decision to launch in Boulder comes after the agency’s addition this month of the $400 million North American Volkswagen account. However, Porter said the outpost is not intended to service a particular existing or new client, but to offer agency staffers a lower-cost alternative to its Miami headquarters.
“It’s critically important to keep great people and get more great people. It occurred to us that a great benefit we could offer is a choice of places to live,” said Porter. “This isn’t about another CP+B office. This is just a different place for people in this agency to work from.”
Porter stressed that the Boulder outpost will not be anything like CP+B’s 2001 expansion into Los Angeles, where the agency attempted to create a full-service office in Venice, Calif., with its own client base. In less than three years, it scaled back the operation to handle only media-buying.
“There aren’t very many people in the world that wouldn’t love either Miami or Boulder,” said Porter. “I think it will broaden our opportunities to get good people.”
Porter said the plans for July include 30-40 employees, mostly creative staffers, relocating to Boulder. Both he and agency partner Alex Bogusky will spend time in the new office, and they will also buy homes in the area.
