Advertising News and Know-How
By David Burn
Computer security (to say nothing of Armegeddon) is not exactly a humorous topic, but Fortify Software manages to make it so in this new effort from Hanft Raboy. Of course, the pitch is meant to be serious, but the weighty nature of the topic is delivered with pithy copy like this: 6 Hours from Now An unholy war is unleashed on the world. The computers now rule, and we are all slaves. The campaign will run in CSO, …
Continue Reading about IT Managers Prepare For Doomsday Scenario →
By David Burn
Jason Calacanis speaks fondly of his Engadget man, Peter Rojas. Peter Rojas is on the cover of New York Magazine this week--right where he belongs. Seeing him get such major recognition got me to thinking about my history with Peter. One of my favorite moments came a month or two after Peter Rojas had jumped ship from Gawker to Weblogs, Inc. Nick Denton and I were having drinks and he told me that I would never be …
In Say Anything, John Cusack says he doesn’t want to sell, buy, or process anything as a career. What Cusack means is that he doesn’t want to kiss ass. We kiss ass in advertising. Of course, pretty much anybody who works for a living does. But it’s the kind of ass we kiss that makes ass kissing in advertising so distasteful (and perhaps so ineffectual). Kissing ass becomes a farce when the participants look so …
By David Burn
Wieden + Kennedy/London seems surprised to find their work for sale on eBay. The Impossible Making of the Impossible Dream TV Campaign This DVD is an official press release from Honda and provides an insight into the recent "Impossible Dream" Honda TV advertisement campaign's production, so you can learn more about the brief, what happened behind the scenes, the featured products and examples of how Honda generators …
By David Burn
From The Chronicle Herald: Following complaints from a feminist group and incensed customers, New Brunswick’s Moosehead Breweries has pulled an ad that implied women should speak no more than 50 words a day. The ad, which appeared in The Onion, a U.S.-based satirical magazine, read: "The average woman speaks 10,000 words in a day. Roughly 9,950 too many." The brewery, based in Saint John, N.B., has pledged to …
By David Burn
USA TODAY reports on AOL's efforts to keep pace with its fleet footed rivals. This week, AOL begins integrating video search from Truveo, which it bought in December. The big push will come in mid-March, when 14,000 Warner Bros.-owned classic TV shows become available on AOL for free, supported by ads, as part of its new In2TV service. AOL's No. 1 instant-messaging service — AIM — has 43 million active users. AOL …
By David Burn
Seth Godin hit a nerve with his anti-Vegas rant. I've never liked Vegas much. The place seems flimsy and unreal, like a Hollywood set that will be gone tomorrow, after a big dust storm blows it up into Utah. Las Vegas is an epicenter of a trend that is accelerating through every market and community on Earth. A rapid increase in dissatisfaction. If you don't have enough money, you can fix it by gambling. It's okay …
By David Burn
Last month, Adweek spoke to Steve Stone, president and creative director at Heat/San Francisco. Q. Why do you give your agencies names rather than calling them Stone & Elder, etc.? A. I have always wanted aplace where people could feel like they could be part of a bigger entity, to emotionally feel like they belong to something. When the partners' names are on the door, it's hard for people to feel a true connection …
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