IT Managers Prepare For Doomsday Scenario

Computer security (to say nothing of Armegeddon) is not exactly a humorous topic, but Fortify Software manages to make it so in this new effort from Hanft Raboy.
Armageddon_sm.jpg
Of course, the pitch is meant to be serious, but the weighty nature of the topic is delivered with pithy copy like this:

6 Hours from Now
An unholy war is unleashed on the world. The computers now rule, and we are all slaves.

The campaign will run in CSO, Software Test & Performance, Software Quarterly, Financial IT Security and CIO magazines.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. In order to both celebrate and critique the industry, I started AdPulp in Chicago in 2004. In 2006, I launched and led an agency content department at BFG. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.