Calacanis Shares The Love

Jason Calacanis speaks fondly of his Engadget man, Peter Rojas.

Peter Rojas is on the cover of New York Magazine this week–right where he belongs. Seeing him get such major recognition got me to thinking about my history with Peter.
One of my favorite moments came a month or two after Peter Rojas had jumped ship from Gawker to Weblogs, Inc. Nick Denton and I were having drinks and he told me that I would never be able to manage Peter. Denton then went into great details about how he couldn’t manage Peter, that he was demanding, and that he would never compromise his vision.
I thought for a second and said to myself “hmmm… that sounds like a description of me.”
I knew we had done the right thing in courting Peter to join WIN. The truth is Peter Rojas is one of the hardest-working and most brilliant people I’ve ever worked with.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.