Advertising News and Know-How
By David Burn
Lewis Lazare reveals that during 2005, Staples sold no fewer than 500,000 replicas of its Easy Button as a desk accessory. When this happens--a genuine viral response driven by TV--you know your work is working. Conversely, when one of your peers gives you a little trophy for your desk, all you know is some ad people liked it, one hungover Saturday morning long ago. …
Continue Reading about A Bullet Point For Someone’s Resume →
I don't know how much entry fees are at the Tampa ADDYS, but local Tampa agency Pyper Paul & Kenney hauled in 127 ADDYS this year. Someone must've sold a boat or two to pay for all those entries, but nevertheless, congrats to the folks there. That's a sweep and a half. PP+K's honors included 63 gold, 55 silver and seven of the 13 Best of the Bay awards, the judges' prize for copywriting and overall best of show. The …
Continue Reading about 127 Addys for Tampa Agency, Retirement Delayed →
I'm taking a new ad gig in Detroit. Just wondering if we have any faithful (or unfaithful) readers up there. Drop me a line if you're there, at dgoldg@mindspring.com. Thanks! …
Continue Reading about Any Motor City AdPulpers Out There? →
By David Burn
From Ad Age: Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public -- by turning its entire sales force into a PR machine. In an unprecedented mission, the $35.4 billion pharmaceutical giant has quietly anointed its 8,000 U.S. sales representatives as “public relations ambassadors” to …
Continue Reading about Will Paid Word-of-Mouth Do The Trick? →
By David Burn
The Bonnaroo Music Festival is looking for submissions to create a Bonnaroo logo or design. Take a little time to show us what you've got, and we may use your artwork for some Bonnaroo merchandise. There are no guidelines for the actual artwork, except that it have some tie to The Bonnaroo Music Festival. Please submit your designs (maximum 1 megabyte) or questions about the contest to design@bonnaroo.com or send to …
Continue Reading about Attention Patchouli Loving Graphic Designers →
This article in BusinessWeek doesn't deal with creativity as the advertising business knows it, but the idea that kids today need to be taught to be innovative thinkers. In an interview with Sir Ken Robinson, he talks about the importance of nurturing innovative solutions in the classroom: Creativity is the latest buzzword in the corporate world. What's your explanation? The world is changing so quickly that …
Continue Reading about Can Creativity Be Taught In Schools? →
By David Burn
From Star-Telegram: Anheuser-Busch Cos., the United States' biggest beer maker, next month plans to roll out Peels, a line of fizzy, alcoholic fruit drinks in such flavors as strawberry with passion fruit and cranberry with peach. The St. Louis company recently invited editors at some of the nation's top women's magazines for free manicures and facials at a Manhattan spa, where they sampled the drinks. The products …
By David Burn
According to Silicon Beat, Vizu, a San Francisco-based start-up that does interactive Web-based polling, has raised $1 million in a first round of funding. John Keehler of Random Culture says, "When a company that produces web-based polls can get 1 million in funding, we're in a bubble." That may be, or the people at Vizu may simply be well connected. After all, the world of venture capital isn't exactly a …
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