A Bullet Point For Someone’s Resume

easybutton2.jpg
Lewis Lazare reveals that during 2005, Staples sold no fewer than 500,000 replicas of its Easy Button as a desk accessory.
When this happens–a genuine viral response driven by TV–you know your work is working. Conversely, when one of your peers gives you a little trophy for your desk, all you know is some ad people liked it, one hungover Saturday morning long ago.

Comments

comments

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.