Advertising News and Know-How
By David Burn
Mark Fenske speaking to his students at VCU Ad Center: I'm concerned that you may make the mistake of thinking that work which "answers the client's problem" as written in the brief is work that has done the job of advertising and is therefore good work. Answering the client's problem is only part of the job a good ad does, and not at all the most important part. If all you care about is the client, that's who will …
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By David Burn
Ad Age executive editor, Jonah Bloom, questions why big agencies are so slow to adapt in today's adapt-or-die business environment. Despite an overwhelming mass of evidence that their business models are fatally flawed and their service offerings out of step with many marketers’ demands, the biggest agencies have done remarkably little to substantially reinvent themselves. It doesn’t seem to matter how many of their …
Recently, former Cincinnati mayor Jerry Springer debated FOX Newsman Sean Hannity at the Grand Victoria Casino in Rising Sun, Indiana. About 1,300 people showed up. Some observations: You never can tell: I saw two, heavily tattooed Columbine-looking kids, 20 years old tops, carrying beat-to-shit skateboards wearing stickers for Hannity’s local AM station, WKRC. I also saw a silver-haired Greatest Generation type, …
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By David Burn
Download Ad Age's 2006 Fact Pack for a synopsis of the year's marketing and advertising data. "Top 10 Independent U.S.-Based Agencies" is one Fast Pack report that caught my eye. Doner Richards Group Rubin Postaer Wieden + Kennedy Cramer-Krasselt Bernstein-Rein WestWayne Marc USA Barkley Evergreen davidandgoliath All but Marc USA experienced serious revenue growth last year. …
By David Burn
According to Bloomberg, Google shares slid 13% yesterday, their biggest-ever decline, after finance chief George Reyes said growth is slowing at the world's most-used Internet search engine. Bringing perspective to the news, Valley Wag reports: Sergey Brin is worth $888.3 million less than yesterday. No news yet on how his swagger has been affected. Larry Page's fortune dropped by $910.5 million. Guess Lucy's buying …
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By David Burn
From USA TODAY: Apple Computer on Tuesday introduced a revamped Mac Mini aimed at making the pint-sized computer an easy addition to living room entertainment centers. The Mac Mini is a bare-bones machine that comes without a keyboard or mouse. But now there's a remote control and Apple's Front Row software to access digital music, photographs, home videos and recorded TV shows when connected to a television or …
By David Burn
From Lewis Lazare: McDonald's serves BK leftovers If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered. We can only imagine what the Burger King suits -- to say nothing of the entire creative department at BK's ad agency of record, Crispin Porter + Bogusky in Miami -- must be thinking every time they see one of a new collection of McDonald's spots featuring various kids and a …
With Delta in bankruptcy and Northwest headed for a possible strike, this New York Times article on tiny jets sounds like good news to me. In its annual aviation forecast, the F.A.A. projected sharply higher levels of non-airline flights in coming years because of the new planes, called "very light jets," which will seat four to six passengers. The new planes can fly almost as fast as an airliner, and at even higher …
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