Mini To The Max


Apple Computer on Tuesday introduced a revamped Mac Mini aimed at making the pint-sized computer an easy addition to living room entertainment centers.
The Mac Mini is a bare-bones machine that comes without a keyboard or mouse. But now there’s a remote control and Apple’s Front Row software to access digital music, photographs, home videos and recorded TV shows when connected to a television or computer monitor.
It can also play media from other computers in the home via wireless networking features.
“We think this is a big deal for moving media around the house and experiencing it in a great way,” Apple CEO Steve Jobs says.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.