Mini To The Max


Apple Computer on Tuesday introduced a revamped Mac Mini aimed at making the pint-sized computer an easy addition to living room entertainment centers.
The Mac Mini is a bare-bones machine that comes without a keyboard or mouse. But now there’s a remote control and Apple’s Front Row software to access digital music, photographs, home videos and recorded TV shows when connected to a television or computer monitor.
It can also play media from other computers in the home via wireless networking features.
“We think this is a big deal for moving media around the house and experiencing it in a great way,” Apple CEO Steve Jobs says.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.