Advertising News and Know-How
By David Burn
Marc Babej points to this Seed Magazine piece that debunks the idea that brands have personalities. Researchers from the University of Michigan and Harvard University discovered that despite being told over and over again, the American public won't really be "lovin'" their meal at McDonalds, doesn't actually believe Disneyland is "happy" and isn't under the impression that United Airlines' skies are all that …
Continue Reading about Stop Projecting Human Qualities On Inanimate Objects →
By David Burn
AdPulp user, Vinny Warren, picked up some glowing press from Lewis Lazare this morning. I wonder if he had to take the reporter to dinner or drinks. Writing about a print and outdoor campaign in support of OfficeMax's new refillable printer ink-cartridge program, Lazare said: There are few products in the vast pantheon of office supplies more mundane than printer ink. But DDB creative director Vinny Warren and his …
By David Burn
Flickr founder, Caterina Fake, thinks it's not the best time to start a company, especially in the Bay Area. Every night there's a Mashup get together, or a TechCrunch party, or it's Tag Tuesday, or SuperHappyDevHouse or SXSW or this conference or that conference. And this stuff is fun. It's a real community. But all of these things are great by themselves, but terrible in combination. I see some entrepreneurs in …
By David Burn
According to Technorati, Steve Rubel's site, Micropersuasion, has 10,733 links from 3,149 sites. I bet there are times—now, for instance—when Rubel wishes there were a link, or two, less. Strumpette, the latest entry into the PR blogging club, came out with all guns firing. In her first post, Amanda Chapel rips Rubel and his employer, Edelman, a new one. Rubel’s uncensored words are an indelible tattoo on the …
By David Burn
Deanna Zammit and Eleftheria Parpis of Adweek have put together a funny piece on aging creative leaders, and their various techniques for staying current in today's digital milieu. "I used to think you could noodle something out on a pad and have someone else execute it on a computer," said Jeff Goodby, 54, co-chairman at Omnicom's Goodby, Silverstein & Partners. "But now I believe you have to understand technology …
The World Economic Forum released what it calls a "global public opinion poll" that asks the question, who do you trust? The results suggest that planet Earth has indeed lost that lovin' feelin. The same set of questions has been put to representative samples of citizens around the world since January 2001. The major findings from this year’s poll are: • Public trust levels in national governments, the United Nations …
Continue Reading about Faith In Business, Government At All Time Low →
By David Burn
Deborah Morrison, an academic with a storied history of preparing creatives for the ad biz, recently penned an interesting column for Talent Zoo. Her thesis is that creatives often look beyond the brief, to make larger commentary on the society. There's a solid group of professionals working out there, creating content beyond the simple obligation to sell products honestly, beyond persuasion and strategy, beyond even …
Continue Reading about Contribute Something To The Culture →
By David Burn
According to a report in USA TODAY, Nielsen Norman Group, an authority on making websites and products easy to use, applied sophisticated eye-tracking equipment, to help them determine what consumers really look at on the web vs. what they say they look at. Here is one of their findings: Individuals read Web pages in an "F" pattern. They're more inclined to read longer sentences at the top of a page and less and less …
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