Old Guys Get Up To Internet Speed

Deanna Zammit and Eleftheria Parpis of Adweek have put together a funny piece on aging creative leaders, and their various techniques for staying current in today’s digital milieu.

“I used to think you could noodle something out on a pad and have someone else execute it on a computer,” said Jeff Goodby, 54, co-chairman at Omnicom’s Goodby, Silverstein & Partners. “But now I believe you have to understand technology just to know what’s possible.”
“It’s one of the most inspiring times to be in advertising,” said Lee Garfinkel, chairman and chief creative officer of DDB NY. “In the past, we did things two dimensionally. Now we can use our brain in three dimensions.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.