Advertising News and Know-How
By David Burn
According to Business Week, fans of the Windows XP can now run the operating system on Intel-based Mac computers. "Apple has no desire or plan to sell or support Windows, but many customers have expressed their interest to run Windows on Apple's superior hardware now that we use Intel processors," Philip Schiller, Apple senior vice president of worldwide product marketing, said in a statement. Now, if only the the …
Continue Reading about Windows XP Now Portable To New Macintosh Machines →
The Boardroom Project is a group of advertisers, agencies and marketing scientists—including the likes of PepsiCo and research giant VNU—dedicated to (finally) discovering a formula for how and why marketing works. If successful, the initiative will establish easier ways to determine the success of marketing decisions. With the life expectancy of CMOs at an all-time low, I suppose such a metric might be …
Continue Reading about Bean Counters Unite: Marketing Must Be Held Accountable →
By David Burn
Bill Gates shared his work style with Fortune yesterday. We're finally getting close to what I call the digital workstyle. If you look at this office, there isn't much paper in it. On my desk I have three screens, synchronized to form a single desktop. I can drag items from one screen to the next. Once you have that large display area, you'll never go back, because it has a direct impact on productivity. The screen …
By David Burn
USC running back, Reggie Bush, has yet to be drafted by a National Football League team, but he has been drafted by Subway. According to USA TODAY, Bush has inked his first major endorsement deal with the quick serve restaurant. Bush will be featured on the SubwayFreshBuzz.com website, which is scheduled to go online Saturday. Aimed at younger consumers, the site will include the Heisman Trophy winner's unscripted …
By David Burn
Global Casting is a new site from McDonald's that asks for your best story (in 100 words or less) and a digital photo to accompany your story. If they dig your sumbission, your face and story telling ability could be featured on a 50 million tray liners, take out bags or Super Size soda cups. According to Associated Press: The company said it will select its new packaging "stars" based on submissions that capture the …
By David Burn
Spike Jones at Brains On Fire informs us that legendary Greenville, SC agency, Henderson Advertising, closed its doors yesterday. Richard Breen, Editor of GSABUSINESS spoke to Ralph Callahan, the company's president, chairman and chief executive. According to Breen, Callahan declined to comment, other than to say there's litigation pending, the firm is not bankrupt and that he's still in the office. The agency …
Continue Reading about Henderson Closes Doors After 60 Years In Business →
By David Burn
Steve Hall was right. As part of their ChevyApprentice promotion, GM was prepared to have egg thrown on its face by environmentally conscious (anti-SUV) consumers, and they were even prepared to let the egg stay there all hard and scarring. How this builds the brand or moves steel, no one knows. At any rate, here's what Hall said over the weekend: We think there are some voices inside GM that understand social media …
By David Burn
If you want to save money, erase 1-800-555-1212 from your memory. From USA TODAY: Not long ago, the price of a cup of coffee got you a phone number from directory assistance. Now, calling 411 will nick you for the price of a Starbucks coffee. But take heart. A new crop of 800 services is offering free directory assistance. The catch: You first have to listen to a commercial for up to 15 seconds. The newest of the …
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