Advertising News and Know-How
By David Burn
TELSTAR LOGISTICS UNVEILS MODEL 442 SHAREHOLDER VALUE GENERATOR Designed to provide stable, seamless solutions in any environment, the Shareholder Value Generator converts hybrid media energy into robust and scalable output. The impactful results quickly pay off where it matters most -- on the customer's bottom line. Patents pending. NSFW. Batteries sold separately. [via OnSquared] …
Continue Reading about New Device Converts Nebulous Energy Into Tangible Results →
By David Burn
The NewPR Wiki has some great lists to scroll through, if you're wanting to find CEOs who blog, product blogs, corporate blogs and brands with a podcast. It's not complete by any means, but it's a nice collection nevertheless. …
That's the big news from the ad world today. Ad Age and Adweek have respective articles. Currently, the bulk of the account is split between Austin's GSD&M and Kansas City's Bernstein-Rein. And for a long time, too, as Adweek mentions: GSD&M has worked for the retailer for the past 19 years. Bernstein-Rein has been on the roster for more than 30 years. And Bernstein's about to build a new big swanky headquarters, aka …
Continue Reading about Wal-Mart Goes Shopping For A New Ad Agency →
By David Burn
Wired looks at one of the greatest retail success stories in history. Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year -- and at that time they were the fastest-growing retail operation in history, beating the previous record holder The Gap to $1 billion annual sales in just three years, according to Ron Johnson, the executive …
By David Burn
Adweek reports on the continued rise of branded content. MSN is making a bold dive into the original Web-only content realm via a new initiative, MSN Originals, while also signing two development deals with Internet producers to generate new series for the portal. The focus of MSN Originals will be online storytelling, Microsoft officials said. To assist in that endeavor, the company has brokered a deal with Revelle, …
Continue Reading about “Online Storytelling” Coming To A Small Screen Near You →
By David Burn
Lance Duston of Maine Web Report pointed out that an ad running on the Maine Department of Economic and Community Development website mistakenly features a phone sex number instead of the real number to call for Maine tourism information. The agency that produced the work, Warren Kremer Paino Advertising is now suing him in federal court. They are claiming defamation, libel, and copyright infringement. A better …
By David Burn
There seems to be some sort of attribution problem in the culture today. A Harvard student just had her first book yanked by her embarassed publisher. And Raytheon CEO William Swanson just stopped distributing his popular booklet Swanson's Unwritten Rules of Management, after accusations of word for word lifting from an earlier text.. The booklet has attained cult-like status among business leaders, with more than …
Kids, back in the old days, there was one phone company: AT&T, also known as Ma Bell. And you rented phones from them. Then, the government decided to breakup Ma Bell into little Baby Bells. Now, Ma's back and she's eating her young. As Ad Age reports: Not only is AT&T -- in the throes of acquiring Cingular owner BellSouth --planning to ditch the Cingular name and ubiquitous, sprightly orange jack, but it will …
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