Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same. From the Telegraph: The makers of Stilton have come up with a unique way of promoting their pungent blue cheese - a Stilton-scented perfume. Eau de Stilton will, apparently, "re-create the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume". It …
One Brand, One Story
Randall Rothenberg, director of intellectual capital at Booz Allen Hamilton, and author of Where The Suckers Moon on the promise (mostly unfulfilled) of integrated marketing. Why listen to Web wizards on integration? Because the medium has a naturally integrative function. As long ago as 1999, graphic design gurus Bill Drenttel and Jessica Helfand were showing clients that corporate Web sites, simply because of the …
Struggling For The Right Word
Imagine how hard copywriters would work if the ads they created became more expensive by the word. Consider the following on real estate classified ads from New York Daily News: Luxury is out. Old-World Elegance is in. As the city's real estate market slows, even the want ads must work harder. Brokers are freshening up their verbiage and pumping up the volume in newspaper and Internet ads. Luxury is one of the words …
Bud-B-Que
The Budweiser name will soon be on a line of non-alcoholic barbecue sauces that rolls out in July, according to the St. Louis Post-Dispatch. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style, while heightening brand loyalty during the key beer-selling season. The recipes were cooked up by brewer's culinary team at the upscale Kingsmill Resort in …
Sticks And Stones Will Break The NBA’s Bones
Mark Cuban's $100,000 blog offense: The playoffs are where teams and the NBA itself earn their money. It's where team profits are made, it's where TV ratings are made and when TV ratings are good, the league makes more money. In other words, the playoffs are our money product. As with every business, the best people should be on the job with the money products. That's not the way the NBA does it when it comes to …
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Do It Yourself Eye Surgery
Here's an account I'd like to work on. DIY eye surgery (for the less fortunate): Affordable In-Home LASIK Surgery You Can Do Yourself! In the past, LASIK surgery was an expensive procedure that could only be performed by skilled professionals in a doctor's office or eye clinic. Often costing upwards of $1000 per eye, LASIK was beyond the reach of most Americans. Now the revolutionary LASIK@Home system makes clear …
GSD+M GSD&M Launches Its Own Awards Show
When you want to belittle an institution it helps to be in said institution's favor. Put another way, it's one thing for GSD+M GSD&M to make fun of awards shows, the One Show in particular, and another entirely for a pencilless agency to do so. Ladies and gentleman, without further ado... The Juan Show …
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Kathy Ireland Is Movin’ Markers
While you've got Mother's Day on the mind, Sharpie would like you to swing by its web site and enter your mom in Sharpie's Signature Mom Contest. According to Sharpie's market research: A Sharpie Signature Mom is a stand-out mom...someone who puts her special mark on motherhood...she's caring, expressive, creative, and involved - especially in her children's education...she spends time reading, playing, listening, …
