You Stink So Good

Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same.
From the Telegraph:

The makers of Stilton have come up with a unique way of promoting their pungent blue cheese – a Stilton-scented perfume.
Eau de Stilton will, apparently, “re-create the earthy and fruity aroma of Blue Stilton cheese in an eminently wearable perfume”.
It will feature a “symphony of natural base notes including yarrow, angelica seed, clary sage and valerian”, according to the Stilton Cheese Makers Association (SCMA), who commissioned it.
Nigel White, from the SCMA, brushed off suggestions that Stilton was not the most alluring of aromas.
” Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to,” he said.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.