Advertising News and Know-How
By David Burn
While some mainline agency folk look down their rigid noses at their below-the-line relatives, there are others actively embracing below-the-line tactics and making them their own. Arnold is one. From PROMO Magazine: Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights: Arnold Brand Promotions was named 2006 Agency of the Year. …
Continue Reading about Big Time Ad Agency Wins Promotional Acclaim →
By David Burn
According to Sporting News President Bush's sense of humor was intact during a White House visit from western Pennsylvania's athletic he men. The White House echoed with chants of "Here we go Steelers! Here we go!" on Friday as President Bush recognized the Super Bowl champion Pittsburgh Steelers. "It sounds like some people have been drinking some Iron City beer here," Bush joked after walking into the East Room, …
Continue Reading about Iron City Gets Presidential Endorsement →
By David Burn
I don't believe I've ever read a more revealing piece from Lewis Lazare. The man is an ad snob through and through. The evidence: We hope your black armbands are securely attached by now. Without question June 1, 2006 will go down as one of the darkest moments in the history of an increasingly troubled ad industry, which, with each passing day, shows new and disturbing signs it has lost its way. The Draft FCB Group …
Continue Reading about Sun Times Ad Snob Weighs In On Draft FCB Story →
By David Burn
Howard Draft is stoked. According to Ad Age, Interpublic has finalized plans to merge two of its largest units, the marketing-services agency Draft and traditional ad agency FCB. The combined unit will be called the Draft FCB Group, with Howard Draft as the new unit's chairman-CEO. It marks the end of a 133-year journey for FCB as a stand-alone brand and is another sign of the ascension of a long-marginalized part …
By David Burn
The New York Times is running a story about product placement on steroids. In the first episode of "Lovespring International," a new comedy on the Lifetime channel about a dysfunctional dating service in Southern California, the owner of the agency storms into an office, furious at two employees. "Do you know how many people have signed up for Perfectmatch.com in the last five minutes?" she barks. "1,623." In real …
Continue Reading about What Carrie Bradshaw Did For Manolo Blahnik… →
So I'm listening to the radio in my car today, and up pops a commercial for Autolite car parts. Some very Jerky-Boys like voice starts talking about Cubic Zirconia, and a VO says, "These man tips brought to you by Autolite." Well, I don't know who made it on air first--the Autolite campaign or the new Miller Lite campaign. But I have other questions: Do men really need lots of rules and advice, and are the men that …
Continue Reading about Men Need Guidance. Fortunately, Advertising Can Help. →
By David Burn
Steve Rubel, VP of a large PR firm, is moonlighting as a commitment counselor. Who knew? If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe have a fling or two with the web and then move on. Many don't want to invest in it like it's a long term relationship. Corporate America's love …
Continue Reading about Get Web 2.0 Right (So There’s No Web 3.0) →
By David Burn
courtesy of Flickr user, adactio Valleyschwag, not to be confused with Gawker Media's Valley Wag, is preparing to meet the needs of nerds everywhere. Out here in the Valley (Silicon Valley, that is) we're well known for cookin' up a mean tech company. But our real legacy is our schwag--the t-shirts, ballcaps, notepads, stickers, keychains, and other booty blaring the slogans that create new industries (and sometimes …
Continue Reading about New Valley Startup May Eat In To Conference Attendance →
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