Draft FCB Group It Is

Howard Draft is stoked.
According to Ad Age, Interpublic has finalized plans to merge two of its largest units, the marketing-services agency Draft and traditional ad agency FCB.
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The combined unit will be called the Draft FCB Group, with Howard Draft as the new unit’s chairman-CEO. It marks the end of a 133-year journey for FCB as a stand-alone brand and is another sign of the ascension of a long-marginalized part of the marketing business.
Naturally, Adweek is also running the story. And they feature a Q + A with Draft.

Q. How are the two companies similar?
A. FCB has a Midwest kind of “let’s roll up our sleeves and get it done” mentality and I really want to take advantage of that culture. But we will build a culture of fun, one that rewards people, celebrates success, deals with the issues in an open way.

I wonder how he’ll deal with the ad snobs who simply can’t adjust themselves to the fact they work for a marketing services firm.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.