Advertising News and Know-How
By David Burn
Clickz reports on BMW's efforts to engage an audience known for avoiding advertising. BMW this week became the first advertiser to use TiVo's new interactive advertising features within a program, embedding interactive tags into an episode of Speed Network's Test Drive series featuring its new M line of cars. The tags, first introduced last August, appear at the top of the screen to allow the viewer to pause live TV …
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By David Burn
Lewis Lazare despises the new Evian campaign. Evian is coming at consumers with a new print and online effort from Euro RSCG/New York that feels horrendously wrong-headed. For reasons we can't begin to fathom, Euro has decided to advertise Evian as the water to "detox" with, a word with strong drug-addiction associations that really doesn't belong in the same sentence with bottled water. But somehow we're supposed to …
By David Burn
By David Burn
Remember the guy from Arizona who built his own furniture from FedEx boxes? FedEx sued him for improper use of their packaging. Now, we have a new case of improper use of packaging. Two MIT students built a raft made from Gatorade bottles and paddled it across the the Charles River. After getting Gatorade's attention, they received a nice letter and some coupons—a much better repsonse than litigation. However, this …
By David Burn
In the Age of Consumer Empowerment (made possible by millions of interlinked communications devices), companies that continue to practice draconion customer service will not only be outed, they will be forced to change, or face extinction. click for the You Tube video While watching Keith Olberman on MSNBC last night, I learned about one such customer's encounter with a customer service agent from AOL that made me …
By David Burn
There's a ton of crap in the iTunes podcast directory. Which makes it all the more pleasing to find a truly great program. etown, produced by Nick and Helen Forster in front of a live audience in Boulder, Colorado is among the best of the best. Michelle Shocked and Nick Forster (of Hot Rize fame) Hopefully, you can hear the show on your local radio station. I tune in Sunday night at 8:00 thanks to Wave 104.9. Now, …
What happens to mega-brands that leave competitors in the dust? Bob Gilbreath, former brand manager of P&G's Mr. Clean and self-styled evangelist of Competition, thinks that they can falter and ultimately fail when their power becomes absolute. Here's his take on the ubiquitous iPod: Today, as Apple is celebrating its success and the failure of challengers with a flurry of hit TV commercials, the company is …
By David Burn
TV ad spending is alive and well. Most of the spots consumers are asked to suffer through still suck, but that's not a deterrent to brands wishing to reach a mass audience. According to USA Today: Industry consultant PricewaterhouseCoopers — encouraged by the spread of digital and high-definition TV sets — is boosting its forecast for TV ad sales in the new edition out Wednesday of its annual, widely cited five-year …
Continue Reading about TV Ad Spending Continues To Grow (Despite It’s Its Rumored Demise) →
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