TV Ad Spending Continues To Grow (Despite It’s Its Rumored Demise)

TV ad spending is alive and well. Most of the spots consumers are asked to suffer through still suck, but that’s not a deterrent to brands wishing to reach a mass audience.
According to USA Today:

Industry consultant PricewaterhouseCoopers — encouraged by the spread of digital and high-definition TV sets — is boosting its forecast for TV ad sales in the new edition out Wednesday of its annual, widely cited five-year Global Entertainment and Media Outlook.
The firm sees ad spending at the tried-and-true networks growing at an average of 7.1% per year to nearly $52 billion in 2010 and $48.8 billion in 2009. That’s up from last year’s forecast of 5.9% annual growth to $43.2 billion in 2009.
Cable networks passed broadcast networks in the competition for ad dollars last year for the first time, and PricewaterhouseCoopers expects the gap to grow.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.