Friend of AdPulp, Tom Asacker, is looking for examples of excellence in marketing communications (direct mail, ad, collateral, web, etc.). By "excellence" he means: 1. Something that grabs your attention because it is different, out of the ordinary, has a "wow" factor, makes you think, etc. 2. Quickly communicates what's in it for the prospect and why. Note: It could be anything from saving time, having fun, social …
Usage Patterns Emerge For Online Radio Stations
eMarketer looks at a study by hear2.0, and concludes that terrestrial radio may be missing a beat. Why not conclude the inverse, that specialty webcasters are capitalizing? I listen to distant community radio on a daily basis. WNCW, to be exact. I also listen to some specialty web-only stations like New Orleans Radio and Nugs dot net. I never listen to my local stations online, although I would if WHCJ, the voice of …
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CBS Places Ads On Eggs–With Jumbo-Sized Puns
From The New York Times: The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” …
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Now A Car Dealer Has A Blog. Honest.
The President of Earl Stewart Toyota may be betraying his tent-sale and bait-and-switch brethren with his blog, Earl Stewart On Cars. On the blog, he gives advice to car buyers and owners on how to deal with dealers, service people, and pitfalls to avoid. Here's a sample: The “Big Sale Event”. If you look in today’s newspaper, you will find that most car dealers in your area are having a sale of some kind. It may be …
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WPP Buys Its Way In To Social Networks
According to the copywriter who typed this gem, "Liveworld builds, operates, and moderates social networks and online communities with a difference that creates real solutions to meet real business goals." While these words may fall flat on my ears, WPP hears the jangle of money. Ad Age and Adweek both report on the new joint venture between the firms. "I believe that this type of venue is the foundation of …
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Charmin Pinches Off A Blog
When challenged with advertising toilet paper, it's important to dance gingerly around the biological neccesity behind the need for the product. Not! Charmin's U.K. brand managers, knowing how popular potty humor is, launched A Little Bit Rude, a site where users submit their own euphemisms for a bowel movement. There is also a viral video to pass around. …
Are Interactive Creatives Working In Their Own Ghetto?
Normally, an agency like Fallon doesn't have to go around placing classified ads to entice people to join its creative department. But, as as we noted a while back, interactive creatives are much in demand. So Fallon has placed an ad on CreativeHotlist for an interactive copywriter. Fallon would like to hire a writer. But not just any writer. We're looking for an interactive writer, which at Fallon means something …
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Burgers Get Pig Skin Treatment
According to Associated Press, Wendy's, based in the Columbus suburb of Dublin, is gearing up for football season. The nation's third-largest burger chain plans to add the Brutus Buckeye Burger to the menu Aug. 28 and offer it through the football season. The burger - available at 125 central Ohio restaurants - is named for The Ohio State University's mascot. In October, the company plans to introduce a Who-Dey …
