Harper Collins Canada has a new book it's pushing, Gautam Malkani’s electrifying debut, Londonstani. Funny, crude, disturbing, written in the vibrant language of its protagonists—a mix of slang, texting, Panjabi and bastardized gangsta rap—Londonstani is about many things: tribalism, aggressive masculinity, integration, cross- cultural chirpsing techniques, the urban scene seeping into the mainstream, bling-bling …
Home Depot Is A Media Company
Three years ago at Madison and Vine, Coca-Cola's then CEO stood up and told the room his company was not in the business of selling sweet drinks, but was in fact a media company selling brand impressions. It seems "the memo" was well received at Home Depot's Atlanta headquarters. According to Adweek, Home Depot will begin selling ads on its web site. The Atlanta-based home improvement retailer is hoping to entice …
Shopping Is Like Wal-Mart’s Number One Thing
Cannes needs a new prize category, "Best MySpace imitation." I'm sure Wal-Mart's agency, GSD+M, would gladly pay the entry fee. Here's what Ad Age has to say about the mega chain's "me too" effort: Desperate to appeal to teens with something other than pencils and backpacks during the crucial back-to-school season, Wal-Mart is launching a quasi-social-networking site for teens designed to allow them to "express their …
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I’m Thinking Arby’s
Friend of AdPulp, Tom Asacker, is looking for examples of excellence in marketing communications (direct mail, ad, collateral, web, etc.). By "excellence" he means: 1. Something that grabs your attention because it is different, out of the ordinary, has a "wow" factor, makes you think, etc. 2. Quickly communicates what's in it for the prospect and why. Note: It could be anything from saving time, having fun, social …
Usage Patterns Emerge For Online Radio Stations
eMarketer looks at a study by hear2.0, and concludes that terrestrial radio may be missing a beat. Why not conclude the inverse, that specialty webcasters are capitalizing? I listen to distant community radio on a daily basis. WNCW, to be exact. I also listen to some specialty web-only stations like New Orleans Radio and Nugs dot net. I never listen to my local stations online, although I would if WHCJ, the voice of …
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CBS Places Ads On Eggs–With Jumbo-Sized Puns
From The New York Times: The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” …
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Now A Car Dealer Has A Blog. Honest.
The President of Earl Stewart Toyota may be betraying his tent-sale and bait-and-switch brethren with his blog, Earl Stewart On Cars. On the blog, he gives advice to car buyers and owners on how to deal with dealers, service people, and pitfalls to avoid. Here's a sample: The “Big Sale Event”. If you look in today’s newspaper, you will find that most car dealers in your area are having a sale of some kind. It may be …
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WPP Buys Its Way In To Social Networks
According to the copywriter who typed this gem, "Liveworld builds, operates, and moderates social networks and online communities with a difference that creates real solutions to meet real business goals." While these words may fall flat on my ears, WPP hears the jangle of money. Ad Age and Adweek both report on the new joint venture between the firms. "I believe that this type of venue is the foundation of …
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