Home Depot Is A Media Company

Three years ago at Madison and Vine, Coca-Cola’s then CEO stood up and told the room his company was not in the business of selling sweet drinks, but was in fact a media company selling brand impressions.
It seems “the memo” was well received at Home Depot’s Atlanta headquarters. According to Adweek, Home Depot will begin selling ads on its web site.

The Atlanta-based home improvement retailer is hoping to entice advertisers with the promise of reaching the 4 million consumers who view the Web site each week, and the more than 6 million subscribers to various homedepot.com newsletters.
A number of vendors have signed on, including fixture-maker Moen.

This is one of those big ideas that’s so natural, it’s hard to believe someone didn’t think of it years ago.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.