Books Get Some Sizzle

Harper Collins Canada has a new book it’s pushing, Gautam Malkani’s electrifying debut, Londonstani.

Funny, crude, disturbing, written in the vibrant language of its protagonists—a mix of slang, texting, Panjabi and bastardized gangsta rap—Londonstani is about many things: tribalism, aggressive masculinity, integration, cross- cultural chirpsing techniques, the urban scene seeping into the mainstream, bling-bling economics and “complicated family-related shit.” It is one of the most surprising novels of recent years.

Compelling copy, for sure, but Harper Collins is not stopping there. They’ve launched an internet-based trailer program for their hottest releases. While purists may quibble with the move, Blink author, Malcolm Gladwell, told the Guardian, “I think I speak for all writers, when I say that I am delighted by marketing efforts of any sort.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.