According to USA Today, Vera Wang is tired of selling $10,000 wedding dresses to rich people. Kohl's announced Thursday a union with high-end fashion designer, Vera Wang. The exclusive brand called Very Vera by Vera Wang will be available in all 749 Kohl's stores and on Kohls.com starting in the fall of 2007. For Wang, the licensing pact with Kohl's serves as a big opportunity to expand her customer base to …
Money Moves To Blogs
Business 2.0 is running an interesting article on the handful of men and women currently milking the bloatosphere for all its worth. Boing Boing, a four-person operation that bills itself as a directory of wonderful things, is on track to gross an estimated $1 million in ad revenue this year. The digital-media news site PaidContent.org, headquartered in the second bedroom of a Santa Monica apartment, is set to post …
You Just Stepped On A Landmine
There are a multitude of social, environmental and economic problems facing the human species today. One can take their pick. Famine, war, heating of the polar ice caps... BBDO/Singapore is rightly concerned about the six million landmines in Cambodia, hidden devils that take down elephant and man at an alarming rate. …
Dude, Your Pause Button’s Stuck
Marina del Rey's Ignited Minds have introduced a new public service announcement for Fox and the Kaiser Family Foundation. click to view The spot contends that the chaos of modern life, wherein teens have to make tough decisions, might be better managed by the mere act of pausing to consider. “It only takes a minute to change your life” is the line that anchors the campaign. There's also a web site for the campaign …
Cheeseburgerization
McDonald's has over 31,000 restaurants in 118 countries. The Oak Brook-based chain employs over 1.5 million people worldwide. If you like to see these type of figures represented cartographically, Princeton provides. [via Beatnik Pad] …
Approach Humbly Or Get Smacked Down
Joker at Why Advertising Sucks warns newly minted college grads about the dues they must pay before entering, or "making it" in the wonderful world of ad agencies. Lots of people want success handed to them on a silver platter because they made the grade or graduated some cum laude whatever and were president of their college ping-pong team. Fuck you for being an ingrate half ass and look around, people not only …
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San Francisco Creative Team On High Fiber Diet
“We’ve hit a milestone here at Hub,” says DJ O’Neil, Founder/Creative Director of Hub Strategy. “We used the word “poop” in two different ads in the same month, for two different clients in two different mediums. On top of that, we used the word “poop” cleverly in a new business pitch. We are all extremely proud.” …
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