Violent Crime Not Sexy, Nor Desirable

Fashion advertising is not known for good taste, but this new ad from Jimmy Choo, takes “in poor taste” to another level.
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Agenda Inc. calls it “kidnap chic.” I call it sick and wrong.
Why stars like Quincy Jones and Molly Sims would care to appear in a degrading, cheap stunt like this is beyond me. Sure, they got paid for it, and were told the photog and/or art director had some big ideas, blah, blah, blah…
People, sometimes you do have to speak up and say, “I don’t think so, asshole.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.