Violent Crime Not Sexy, Nor Desirable

Fashion advertising is not known for good taste, but this new ad from Jimmy Choo, takes “in poor taste” to another level.
Agenda Inc. calls it “kidnap chic.” I call it sick and wrong.
Why stars like Quincy Jones and Molly Sims would care to appear in a degrading, cheap stunt like this is beyond me. Sure, they got paid for it, and were told the photog and/or art director had some big ideas, blah, blah, blah…
People, sometimes you do have to speak up and say, “I don’t think so, asshole.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.