Advertising News and Know-How
By David Burn
Now that Tom Sherman has moved his site to the Word Press blogging platform he is angry no more. Yes, this is news. I’m not angry anymore. I’m just kind of sad. I mean, I wasted a lot of time on that Movable Type shit. I’m past the denial and the anger; I’ve quietly accepted the trial that was Running a Large Blog Using Movable Type™. I’m not angry about the 10 minute rebuilds or the 90 second post times. I’m not …
Continue Reading about The Ongoing Migration To Word Press →
By David Burn
Nick Law, executive creative director at R/GA, spoke to Ad Age Digital recently. He had some rather interesting things to say about the rise of content and the importance of a well-constructed brand narrative. Ad Age Digital: That said, do you see R/GA moving more into that territory and doing the things ad agencies do? Such as TV spots? Mr. Law: We've already done a little. The question is whether those narratives …
Continue Reading about Who Will Caretake Your Brand Narrative? →
By David Burn
According to The New York Times, Mel Gibson will work in Hollywood again. Hollywood took another step toward America’s vast and apparently growing Christian audience on Tuesday, as 20th Century Fox unveiled a new division, FoxFaith, that will release up to a dozen religious-oriented films each year. Many of the films, with budgets ranging from about $3 million to $20 million each, will be released straight to DVD. …
Continue Reading about Quentin Tarantino Wannabes Need Not Apply →
By David Burn
According to the press release from the law firm of Newberg & Winters LLP, freelance art director Thomas O'Keefe has filed a lawsuit against Ogilvy & Mather Worldwide, Digitas and American Express for copyright infringement, trademark infringement and misappropriation of advertising ideas. O'Keefe has been using the trademark "My Card, My Work'' as an identifier for his services since early 2003. In mid-2003, he …
Continue Reading about “My Life, My Card” Not Original Says Man Behind “My Card, My Work” →
Can really stoned people run like the wind? From CNN: The White House is distributing government-produced, anti-drug videos on YouTube, the trendy Internet service that already features clips of wacky, drug-induced behavior and step-by-step instructions for growing marijuana plants. The government linked its videos with the terms "war on drugs," "peer-pressure," "marijuana," "weed," "ONDCP" and "420," so anyone …
Continue Reading about US Government Goes Viral With The Anti-Drug Message →
By David Burn
With all the steps people and organizations take to achieve some precious "Google juice," it's surprising to see parties take legal action to have their links and content removed from the all-powerful search engine. But that's precisely the case in Belgium today. According to The New York Times, Copiepresse, an organization that helps enforce the copyrights of some of Belgium’s best-known newspapers, including Le …
Continue Reading about Belgium Not Drinking Google’s Juice →
By David Burn
By David Burn
Advertising gets old after awhile. To combat such mundane realities, Joe at American Copywriter turns his attention to a topic that never gets old—live music. Joe attended the Austin City Limits Festival over the weekend. Today, back at his desk, he dutifully reports on the highs and lows of this festival's festival. Here's but a sampling of his copy: Best Performance by an Emaciated Male: Ray Lamontagne Ray, we know …
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