American agencies are scrambling to add Hispanic marketing to their laundry lists of services/expertise. Meanwhile global shops are eyeing opportunities in Asian markets, particularly China. According to Adweek, Bartle Bogle Hegarty has opened an office in Shanghai, China, after beginning the arduous process of obtaining government approval to do so in late 2005. BBH China launches with a staff of 18 and four …
Ad Blog News
Beyond Madison Avenue, a group blog started by Talent Zoo in September 2005 has redesigned and moved to a new content management system (Word Press). In related ad blog news, Adrants has dipped its toe in the group blog waters after a multi-year run as a solo operation. Angela Natividad is Steve Hall's new accomplice. Jayne at BMA calls her "well-versed, pithy, and smart as all-heck. Also, the gal’s a freaking …
Visiting Mother On Turkey Day
The biggest family holiday of the year in the U.S. seems the ideal time to look at Mother, the British agency with a family vibe. According to StartupJournal.com, the agency's ability to retain staff is the key to their continued success. Happy employees make for loyal, profitable customers, studies show. Yet few businesses apply this simple concept well. Then there's Mother, a small London-based advertising agency …
Proof That $200 In Linkbait Works
Gaebler Ventures is a business incubator and holding company with an emphasis on seed-stage and early-stage investments. The Chicago-based partnership has invested in companies since 1999 and has established numerous innovative and market-leading enterprises. Which is all fine and good, but what will surely be of even more interest to AdPulpers everywhere is the fact that there is $200 hiding in plain view on the …
A Little Perspective Goes A Long Way (an eve of Thanksgiving story)
In some of the more exclusive advertising creative departments, writers and art diectors are envious of colleagues with a Lion or a Pencil to their credit, knowing they might have been just as lucky if it weren't for that idiot client/creative director/account guy/director. According to The New York Times there's a different kind of envy at work just south of San Francisco. Almost anywhere else, Reid Hoffman would be …
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Futbol, You Bet
In this spot, a young girl with mad football skills helps market a bank. The audio bed is motivational hip-hop. "I know I can, be what I want to be" is the work hard message. The bank seems to be saying something about long term investments and scouting opportunity. Or maybe this is a new form of celebrity endorsement, where brands sign the star before they're actually famous. [via "Jesper" in our comments] …
Workspaces Are Key To Productivity
New York Times is running a story on college presidents with blogs. But I'm more interested in this woman's desk. …
Blue Demon Hispanic Marketing
Responding to growing industry needs brought on by the diversification of the American marketplace, DePaul University's College of Commerce has launched a new Hispanic marketing major. In addition to core marketing classes, students enrolled in the major will take courses in Latin culture and marketing, integrated communication for Hispanic markets and commercial Spanish language, which requires Spanish proficiency. …
