Futbol, You Bet


In this spot, a young girl with mad football skills helps market a bank. The audio bed is motivational hip-hop. “I know I can, be what I want to be” is the work hard message.
The bank seems to be saying something about long term investments and scouting opportunity. Or maybe this is a new form of celebrity endorsement, where brands sign the star before they’re actually famous.
[via “Jesper” in our comments]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.