Futbol, You Bet


In this spot, a young girl with mad football skills helps market a bank. The audio bed is motivational hip-hop. “I know I can, be what I want to be” is the work hard message.
The bank seems to be saying something about long term investments and scouting opportunity. Or maybe this is a new form of celebrity endorsement, where brands sign the star before they’re actually famous.
[via “Jesper” in our comments]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.